Mental Health Provider Services · MH-05
Marketing Technology Setup
Mental Health Private Practice
HIPAA-aware · Vendor-neutral · Montana-based
$1,200 – $2,000
New practice or full setup · more tiers below
2–3 weeks
Estimated, from kickoff to delivery
A findable, credible online presence
Optimized directory profiles, a configured Google Business Profile, email marketing setup, and online scheduling integration
Overview
For a mental health private practice, digital visibility is the primary driver of new client inquiries. The majority of therapy clients today find their provider through Google Search, an online therapist directory, or a referral from someone who found the therapist online. PRACTICE|EDGE configures the core digital marketing infrastructure that makes your practice findable, credible, and easy to contact—without requiring you to become a social media manager.
Best Fit For
Private practice therapists building a new caseload, practitioners transitioning from agency or hospital employment to private practice, or established practitioners who want a more diversified client pipeline.
Why It Matters
3–8
New client inquiries per month from a well-optimized Psychology Today profile
20–25
Clients in a full caseload
90–120 days
Typical time to reach a full caseload after launch
A well-optimized Psychology Today profile alone generates 3–8 new client inquiries per month for most private practice therapists. Combined with a Google Business Profile and an active online scheduling link, a properly set up digital marketing infrastructure can generate a full caseload of 20–25 clients within 90–120 days of launch.
Investment
| New practice or full setup | $1,200 – $2,000 |
| Existing practice optimization and expansion | $2,000 – $3,000 |
All pricing is inclusive of the complete service scope described above. A signed service agreement and 50% deposit are required to begin. The balance is due upon completion.
What’s Included
✓
Psychology Today therapist profile creation or full optimization: specialty tags, approach descriptions, photo guidance, and fee information
✓
Therapy Den profile setup and optimization
✓
Google Business Profile creation or optimization: category selection, services, hours, photos, and Q&A setup
✓
Google Business Profile review request workflow: automated post-session email prompts for satisfied clients
Show all the included items
✓
Online scheduling integration: connect your practice management platform’s self-scheduling link to all directory profiles
✓
Email marketing platform setup (Mailchimp or equivalent): branded template, list setup, and first welcome sequence
✓
Referral source tracking setup: how to identify which channels are driving new client inquiries
✓
Basic SEO review of any existing practice website with prioritized recommendations
Not Included in this Service
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Ongoing social media management or content creation
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Paid advertising (Google Ads, social media ads)
—
Website design and development
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Directory subscription costs (Psychology Today ≈ $29.95/month)
Ready to Get Started?
Ask us where your practice stands online—we’ll run a digital visibility check and show you exactly what prospective clients see when they search for a therapist in your area.